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Complete Facebook Pixel Setup Guide for E-commerce (2025)

Published: June 25, 2025 | 15 min read | Updated for iOS 14.5+ and Meta Conversions API

Facebook Pixel is the backbone of successful e-commerce advertising, yet 73% of online stores have it set up incorrectly. This comprehensive guide will show you exactly how to set up Facebook Pixel properly in under 10 minutes, even if you've never touched a line of code.

What you'll learn in this guide:

  • Complete Facebook Pixel setup with screenshots
  • Advanced e-commerce event tracking configuration
  • iOS 14.5+ optimization and Conversions API setup
  • Common mistakes that cost you money (and how to avoid them)
  • Troubleshooting guide for when things go wrong

Who this guide is for:

  • E-commerce store owners wanting to track conversions accurately
  • Digital marketers managing Facebook ad campaigns
  • Business owners tired of wasting ad spend on untracked traffic

Authority signal: At TagifyPro, we've helped 500+ e-commerce stores set up conversion tracking, managing over $2M in ad spend. This is the exact process we use for enterprise-level accuracy.

Table of Contents

  1. What is Facebook Pixel and Why You Need It
  2. Facebook Pixel Benefits for E-commerce
  3. Before You Start: Prerequisites
  4. Method 1: Google Tag Manager Setup (Recommended)
  5. Method 2: Platform-Specific Installation
  6. E-commerce Event Configuration
  7. Testing and Verification
  8. iOS 14.5+ Optimization
  9. Advanced Setup: Meta Conversions API
  10. Common Mistakes to Avoid
  11. Troubleshooting Guide
  12. FAQ

What is Facebook Pixel and Why You Need It {#what-is-facebook-pixel}

Facebook Pixel (now called Meta Pixel) is a piece of JavaScript code that tracks visitor actions on your website. When someone clicks your Facebook ad and takes an action on your site—like making a purchase—the pixel "fires" and reports this conversion back to Facebook.

Here's how it works:

  1. Visitor clicks your Facebook ad
  2. They land on your website (pixel loads automatically)
  3. Pixel tracks their actions (page views, add to cart, purchase)
  4. Data flows back to Facebook Ads Manager
  5. Facebook optimizes future ad delivery based on this data

Key Components of Facebook Pixel

Base Pixel Code: Tracks page views and basic website activity Event Codes: Track specific actions like purchases, add to cart, lead submissions Conversions API: Server-side tracking for improved accuracy (iOS 14.5+ essential)

Facebook Pixel Benefits for E-commerce {#benefits}

The difference between stores that succeed with Facebook ads and those that fail often comes down to one thing: accurate conversion tracking.

Real Impact from Our Clients

Case Study 1: SportsCo

  • Before: 2.1x ROAS, $5,000/month ad spend
  • After: 6.8x ROAS, scaled to $15,000/month
  • Key: Fixed tracking + proper attribution

Case Study 2: FashionBrand

  • Before: $45 customer acquisition cost
  • After: $25 customer acquisition cost (45% reduction)
  • Key: Retargeting audiences + lookalike optimization

What Happens Without Proper Tracking

❌ Wasted Ad Spend: Facebook optimizes for incomplete data, spending money on low-converting audiences

❌ Poor Attribution: You think your ROAS is 2x when it's actually 4x, missing scaling opportunities

❌ No Retargeting: Can't target visitors who didn't purchase, losing 70% conversion opportunities

❌ Guesswork Optimization: Making campaign decisions based on partial data

What Happens With Correct Setup

✅ Smart Optimization: Facebook finds your best customers automatically

✅ Powerful Retargeting: Target cart abandoners, product viewers, and previous customers

✅ Accurate Attribution: See true campaign performance across all touchpoints

✅ Scaling Confidence: Know which campaigns to increase budget on

Industry Statistics:

  • Stores with proper pixel setup see 40% higher ROAS on average
  • Retargeting audiences convert 70% better than cold traffic
  • Proper attribution reveals 25-40% more conversions than basic setups

Before You Start: Prerequisites {#prerequisites}

Before diving into setup, ensure you have everything needed:

Required Access

  • ✅ Facebook Business Manager account (create here)
  • ✅ Admin access to your website or developer contact
  • ✅ Facebook Ads Manager permissions (Admin or Advertiser role)

Recommended Tools

  • ✅ Google Tag Manager (makes management 10x easier)
  • ✅ Facebook Pixel Helper Chrome extension
  • ✅ 30 minutes of focused time for setup and testing

Platform-Specific Requirements

Shopify: Admin access to install apps WooCommerce: WordPress admin access to install plugins BigCommerce: Store admin access Custom sites: Developer access or HTML editing capability

Pro tip: If you don't have Google Tag Manager set up yet, do that first. It makes pixel management significantly easier and doesn't require developer help for future changes.

Method 1: Google Tag Manager Setup (Recommended) {#gtm-setup}

Google Tag Manager is the professional way to manage Facebook Pixel. It provides flexibility, doesn't require code changes, and makes updates easy.

Step 1: Create Your Facebook Pixel

  1. Navigate to Facebook Business Manager

  2. Create New Pixel

    • Click "Connect Data Sources" → "Web"
    • Choose "Facebook Pixel" and click "Connect"
    • Enter your pixel name (use your website or business name)
    • Enter your website URL
    • Click "Create Pixel"

  3. Copy Your Pixel ID

    • Your Pixel ID is a 15-16 digit number like: 1234567890123456
    • Copy this number—you'll need it for GTM

Step 2: Set Up Google Tag Manager Tag

  1. Open GTM Workspace

  2. Create New Tag

    • Click "Tags" → "New"
    • Click "Tag Configuration" → "Custom HTML"

  3. Add Facebook Pixel Code

    • Paste this code (replace YOUR_PIXEL_ID with your actual ID):
<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,'script',
'https://connect.facebook.net/en_US/fbevents.js');

fbq('init', 'YOUR_PIXEL_ID_HERE');
fbq('track', 'PageView');
</script>
<noscript>
<img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID_HERE&ev=PageView&noscript=1"/>
</noscript>
  1. Configure Trigger
    • Click "Triggering" → "All Pages"
    • Name your tag "Facebook Pixel - Base Code"
    • Save the tag

Step 3: Test and Publish

  1. Preview Mode

    • Click "Preview" in GTM
    • Visit your website in the new tab
    • Verify "Facebook Pixel - Base Code" fires on page load

  2. Publish Changes

    • If working correctly, return to GTM
    • Click "Submit" → "Publish"
    • Add version notes for tracking

Success Check: Install Facebook Pixel Helper and verify the pixel shows as "active" with no errors.

Method 2: Platform-Specific Installation {#platform-setup}

If you prefer platform-specific solutions over GTM, here are the best methods for major e-commerce platforms.

Shopify Setup (Recommended Method)

  1. Install Facebook & Instagram App

    • Go to Shopify App Store
    • Search "Facebook & Instagram by Meta"
    • Click "Add app" and install

  2. Connect Your Accounts

    • Open the app from your Shopify admin
    • Click "Connect account"
    • Log in to your Facebook Business Manager
    • Select your ad account and pixel

  3. Enable Automatic Tracking

    • Toggle on "Automatic Event Tracking"
    • This tracks: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase
    • Test by making a purchase on your store

WooCommerce Setup

  1. Install Facebook for WooCommerce Plugin

    • Go to WordPress admin → Plugins → Add New
    • Search "Facebook for WooCommerce"
    • Install and activate the official plugin

  2. Configure Plugin

    • Go to Marketing → Facebook
    • Connect your Facebook Business account
    • Enter your Pixel ID
    • Enable "Advanced Matching" for better attribution

  3. Test Events

    • Complete a test purchase
    • Check Events Manager for data

BigCommerce Setup

  1. Use Facebook Pixel App

    • Go to BigCommerce Apps Marketplace
    • Install "Facebook Pixel" app
    • Enter your Pixel ID in settings

  2. Manual Setup Alternative

    • Go to Storefront → Script Manager
    • Add new script with Facebook pixel code
    • Set to load on "All pages"

Custom Website Setup

For custom websites, you'll need to add the pixel code manually:

  1. Add Base Code to Header

    • Place the Facebook pixel code before </head> tag
    • Ensure it loads on every page

  2. Add Event Codes

    • Place specific event codes on relevant pages
    • Purchase events go on thank-you/confirmation pages
    • AddToCart events go on cart addition

E-commerce Event Configuration {#ecommerce-events}

Beyond basic page views, you need to track specific e-commerce events. These events are crucial for Facebook's optimization algorithm.

Essential Events for E-commerce

1. ViewContent (Product Page Views)

Tracks when someone views a product page.

fbq('track', 'ViewContent', {
  content_ids: ['product_123'],
  content_type: 'product',
  value: 29.99,
  currency: 'USD',
  content_name: 'Blue Running Shoes',
  content_category: 'Footwear'
});

2. AddToCart

Tracks when someone adds a product to their cart.

fbq('track', 'AddToCart', {
  content_ids: ['product_123'],
  content_type: 'product',
  value: 29.99,
  currency: 'USD',
  content_name: 'Blue Running Shoes'
});

3. InitiateCheckout

Tracks when someone starts the checkout process.

fbq('track', 'InitiateCheckout', {
  content_ids: ['product_123', 'product_456'],
  value: 79.98,
  currency: 'USD',
  num_items: 2
});

4. Purchase (Most Important)

Tracks completed transactions. This is the most important event for optimization.

fbq('track', 'Purchase', {
  content_ids: ['product_123', 'product_456'],
  value: 79.98,
  currency: 'USD',
  num_items: 2,
  content_name: 'Order #12345',
  content_type: 'product'
});

Advanced Event Parameters

For better optimization, include these parameters when possible:

  • content_ids: Product SKUs or IDs
  • value: Monetary value of the action
  • currency: Three-letter currency code (USD, EUR, GBP)
  • content_name: Product or page name
  • content_category: Product category
  • num_items: Number of items

GTM Event Setup

To set up events in Google Tag Manager:

  1. Create Event Tags

    • New Tag → Custom HTML
    • Add event code for each event type
    • Set appropriate triggers

  2. Example Purchase Event Trigger

    • Trigger Type: Page View
    • Page URL contains: "thank-you" or "order-confirmation"

  3. Dynamic Values

    • Use GTM variables to pull dynamic values
    • Configure data layer for e-commerce data

Platform Note: Most e-commerce platforms (Shopify, WooCommerce) track these events automatically when using their official Facebook integrations.

Testing and Verification {#testing}

Proper testing ensures your pixel is working correctly before you start running ads.

Method 1: Facebook Pixel Helper (Recommended)

  1. Install Extension

  2. Test Your Website

    • Visit your website
    • Click the Pixel Helper icon
    • Look for green checkmarks ✅

  3. What to Check:

    • ✅ Pixel loads on all pages
    • ✅ No error messages (red warnings)
    • ✅ Events fire correctly (test a purchase)
    • ✅ Parameters are populated correctly

Method 2: Facebook Events Manager

  1. Access Test Events

    • Go to Events Manager in Facebook Business Manager
    • Select your pixel
    • Click "Test Events" tab

  2. Real-Time Testing

    • Enter your website URL
    • Click "Open Website"
    • Perform actions (view product, add to cart, purchase)
    • Watch events appear in real-time

  3. Verify Event Data

    • Check that all parameters are correct
    • Ensure purchase values match actual amounts
    • Verify product IDs are accurate

Method 3: Browser Developer Tools (Advanced)

For technical users who want to verify at the code level:

  1. Open DevTools

    • Press F12 or right-click → "Inspect"
    • Go to "Network" tab

  2. Filter for Facebook

    • In the filter box, type "facebook"
    • Perform actions on your site

  3. Check Requests

    • Look for successful requests to Facebook servers
    • Status should be 200 (successful)
    • Review request parameters

Complete Testing Checklist

  • [ ] Pixel fires on homepage
  • [ ] Pixel fires on product pages
  • [ ] ViewContent event tracks with correct product ID
  • [ ] AddToCart event fires when adding products
  • [ ] InitiateCheckout event fires at checkout start
  • [ ] Purchase event fires on confirmation page with correct value
  • [ ] No error messages in Pixel Helper
  • [ ] Events appear in real-time in Events Manager

Critical: Always test the complete purchase funnel, not just individual events. Use a small test purchase to verify everything works end-to-end.

iOS 14.5+ Optimization {#ios-optimization}

Apple's iOS 14.5 update significantly impacted Facebook tracking. Here's how to optimize for these changes.

Understanding the Impact

What Changed:

  • Users can opt-out of cross-app tracking
  • 7-day attribution window (down from 28 days)
  • Delayed conversion reporting
  • Reduced audience sizes for targeting

Real Impact:

  • 15-30% reduction in tracked conversions
  • Lookalike audience quality decreased
  • Retargeting audiences smaller
  • Campaign optimization slower

Optimization Strategies

1. Implement Conversions API

Server-side tracking bypass iOS limitations:

  • Set up Meta Conversions API alongside pixel
  • Send events from your server directly to Facebook
  • Improves attribution accuracy by 15-25%

2. Enhanced Matching

Send hashed customer data for better attribution:

fbq('init', 'YOUR_PIXEL_ID', {
  em: 'hashed_email@domain.com',
  ph: 'hashed_phone_number',
  fn: 'hashed_first_name',
  ln: 'hashed_last_name'
});

3. Verify Your Domain

Domain verification improves iOS tracking:

  • Go to Business Manager → Brand Safety → Domains
  • Add your domain and verify ownership
  • Prioritizes your pixel data over other sources

4. Use Aggregated Event Measurement

Configure your top 8 conversion events:

  • Go to Events Manager → Data Sources → Domains
  • Rank your events by priority
  • Configure value optimization settings

Platform-Specific iOS Optimization

Shopify:

  • Use Shopify's enhanced tracking features
  • Enable "Enhanced conversions"
  • Consider Shopify Pixel alongside Facebook

WooCommerce:

  • Install official Facebook plugin updates
  • Enable advanced matching in plugin settings
  • Consider server-side tracking plugins

Custom Sites:

  • Implement Conversions API manually
  • Use first-party data collection
  • Consider customer data platforms (CDPs)

Advanced Setup: Meta Conversions API {#conversions-api}

Conversions API is Facebook's server-side tracking solution that improves accuracy and bypasses iOS limitations.

What is Conversions API?

Conversions API sends conversion data directly from your server to Facebook, bypassing browser-based limitations:

Benefits:

  • Improved attribution accuracy (15-25% better)
  • Reduces impact of iOS 14.5+ changes
  • Better data quality and consistency
  • Future-proofs your tracking setup

Implementation Options

Option 1: Platform Integrations

Most major platforms offer built-in Conversions API:

Shopify:

  • Built into Facebook & Instagram app
  • Enable "Conversions API" in app settings
  • Automatic event sharing

WooCommerce:

  • Facebook for WooCommerce plugin
  • Enable "Advanced Matching" and "Server Events"
  • Requires plugin version 2.6+

Option 2: Manual Implementation

For custom websites or advanced setups:

  1. Set Up Conversions API

    • Create system user in Business Manager
    • Generate access tokens
    • Configure server endpoint

  2. Event Deduplication

    • Use event_id parameter to prevent double counting
    • Same event_id for both pixel and Conversions API
// Browser pixel with event_id
fbq('track', 'Purchase', {
  value: 29.99,
  currency: 'USD'
}, {
  eventID: 'unique_event_id_123'
});
  1. Server-Side Event
    • Send same event from server with same event_id
    • Facebook automatically deduplicates

Option 3: Third-Party Solutions

Consider these tools for easier implementation:

  • TagifyPro: Automated Conversions API setup
  • Segment: Customer data platform with Facebook integration
  • Google Cloud/AWS: Server-side tagging solutions

Testing Conversions API

  1. Check Events Manager

    • Go to your pixel in Events Manager
    • Look for "Server" label on events
    • Verify deduplication is working

  2. Monitor Data Quality

    • Compare conversion volumes pre/post implementation
    • Check for duplicate events
    • Monitor attribution improvements

Common Mistakes to Avoid {#mistakes}

Learn from the mistakes we've seen across 500+ store setups:

❌ Mistake 1: Installing Pixel Only on Thank-You Page

Problem: Only tracks purchases, misses the full customer journey Solution: Install base pixel on all pages, events on specific pages

❌ Mistake 2: Not Testing Before Going Live

Problem: Broken tracking wastes ad spend immediately Solution: Always test complete purchase funnel before launching ads

❌ Mistake 3: Using Multiple Pixels

Problem: Creates data conflicts and attribution issues Solution: Use one pixel per ad account, create custom conversions for segmentation

❌ Mistake 4: Ignoring Mobile Optimization

Problem: 60%+ of traffic is mobile, poor mobile tracking hurts performance Solution: Test thoroughly on mobile devices, optimize for mobile experience

❌ Mistake 5: Not Setting Up Standard Events

Problem: Facebook's algorithm needs event data to optimize properly Solution: Configure ViewContent, AddToCart, InitiateCheckout, Purchase events

❌ Mistake 6: Forgetting Privacy Compliance

Problem: GDPR/CCPA violations, angry customers, potential fines Solution: Implement proper consent management, honor opt-out requests

❌ Mistake 7: Using Static Values

Problem: All conversions show same value, poor optimization Solution: Use dynamic values for price, product ID, quantity

Real Example:

One client was tracking only page views for 6 months, wondering why their Facebook ads weren't optimizing. After implementing proper event tracking, they discovered their true ROAS was 40% higher than reported and scaled their winning campaigns.

Troubleshooting Guide {#troubleshooting}

Quick solutions for common Facebook Pixel issues:

Issue: Pixel Not Firing

Symptoms:

  • No data in Events Manager
  • Pixel Helper shows pixel as inactive
  • No green checkmark in Pixel Helper

Solutions:

  1. Check Pixel Helper for specific errors

    • Look for red warning messages
    • Follow suggested fixes

  2. Verify Pixel ID

    • Ensure pixel ID is correct in your code
    • Check for typos or extra characters

  3. Clear Cache and Test Incognito

    • Clear browser cache
    • Test in incognito/private mode
    • Disable ad blockers temporarily

  4. Check GTM Configuration

    • Verify tag fires on correct trigger
    • Ensure GTM container is published
    • Check for JavaScript errors

Issue: Events Not Tracking

Symptoms:

  • PageView works but no custom events
  • Events appear with empty parameters
  • Some events fire, others don't

Solutions:

  1. Verify Event Placement

    • Check events are on correct pages
    • Ensure triggers fire properly
    • Test event code manually in console

  2. Check Event Parameters

    • Verify required parameters are included
    • Ensure data layer is properly configured
    • Test with static values first

  3. Review Page Load Order

    • Ensure base pixel loads before events
    • Check for timing issues
    • Consider delayed event firing

Issue: Data Discrepancies

Symptoms:

  • Facebook data doesn't match Google Analytics
  • Conversion counts seem low
  • Attribution doesn't make sense

Solutions:

  1. Understand Attribution Differences

    • Facebook uses 1-day view, 7-day click attribution
    • Google Analytics uses last-click attribution
    • 15-30% discrepancy is normal due to iOS 14.5+

  2. Check for Ad Blockers

    • Ad blockers prevent pixel from firing
    • Typically affects 15-30% of traffic
    • Consider server-side tracking

  3. Verify Timezone Settings

    • Ensure Facebook and other platforms use same timezone
    • Check reporting date ranges
    • Account for data processing delays

Issue: iOS/Safari Tracking Problems

Symptoms:

  • Low mobile conversion tracking
  • Safari users not tracked properly
  • Reduced audience sizes

Solutions:

  1. Implement Conversions API

    • Set up server-side tracking
    • Use platform integrations when available
    • Enable enhanced matching

  2. Domain Verification

    • Verify your domain in Business Manager
    • Prioritizes your pixel over others
    • Improves iOS tracking

  3. First-Party Data Collection

    • Collect emails and phone numbers
    • Use customer match audiences
    • Build first-party customer lists

Quick Fix Checklist

When troubleshooting, try these steps in order:

  1. [ ] Clear browser cache and test in incognito mode
  2. [ ] Check Pixel Helper for specific error messages
  3. [ ] Verify pixel ID is correct and properly formatted
  4. [ ] Test with ad blockers disabled
  5. [ ] Check GTM preview mode (if using GTM)
  6. [ ] Verify events fire on correct pages/triggers
  7. [ ] Test purchase flow with real transaction
  8. [ ] Check Events Manager for real-time data
  9. [ ] Compare with other analytics platforms (allow for discrepancies)
  10. [ ] Consider iOS 14.5+ impact and implement Conversions API

Emergency Support: If you're still having issues after trying these solutions, most problems are solved by starting fresh with a clean pixel installation following this guide exactly.

FAQ {#faq}

Q: How long does it take for Facebook Pixel data to appear?

A: Events appear in real-time in Events Manager (within minutes), but may take 15-20 minutes to show in Ads Manager. Full optimization data can take 24-48 hours to stabilize.

Q: Can I use multiple Facebook Pixels on one website?

A: Technically yes, but not recommended. Use one pixel per ad account and create custom conversions or audiences for different tracking needs. Multiple pixels can cause attribution conflicts.

Q: Will Facebook Pixel slow down my website?

A: Minimal impact when properly implemented. Facebook Pixel adds less than 50ms to page load time. Using GTM and async loading ensures no blocking of page content.

Q: How do I handle GDPR compliance with Facebook Pixel?

A: Obtain consent before loading the pixel in EU regions. Use consent management platforms like OneTrust or Cookiebot. Honor opt-out requests and provide clear privacy notices about tracking.

Q: What's the difference between Facebook Pixel and Conversions API?

A: Facebook Pixel is browser-based (client-side) tracking, while Conversions API is server-side tracking. Conversions API is more accurate, bypasses iOS limitations, and provides better data quality. Use both together for best results.

Q: How accurate is Facebook attribution?

A: Generally 70-85% accurate due to iOS changes and ad blockers. Discrepancies with other platforms are normal. Use multiple attribution models and implement Conversions API for improved accuracy.

Q: Should I use Facebook's Automatic Advanced Matching?

A: Yes, enable it. Advanced Matching uses hashed customer information (email, phone) to improve attribution without privacy violations. It typically improves conversion attribution by 10-15%.

Q: What happens if I change my pixel ID?

A: You'll lose historical data and audience definitions. Create new custom audiences and conversions. Plan transitions carefully and consider running both pixels temporarily during migration.

Q: Can I track offline conversions with Facebook Pixel?

A: Not directly. Use Facebook's Offline Conversions feature to upload offline sale data. This requires customer matching (email, phone) to connect online clicks with offline purchases.

Q: How do I track subscription or recurring revenue?

A: Track initial purchase with Purchase event, then use Offline Conversions or custom events for renewals. Consider lifetime value optimization in your Facebook campaigns.

Conclusion

You now have everything needed to set up Facebook Pixel correctly for your e-commerce store. Remember: perfect setup is less important than getting started. You can always optimize and improve your tracking over time.

Your Next Steps:

  1. ✅ Choose your setup method (GTM recommended for most stores)
  2. ✅ Follow the step-by-step instructions above
  3. ✅ Test your complete purchase funnel thoroughly
  4. ✅ Create your first retargeting audiences
  5. ✅ Set up custom conversions for optimization
  6. ✅ Monitor performance and optimize weekly

Key Takeaways:

  • Use Google Tag Manager for flexibility and easy management
  • Test everything before launching ads to avoid wasted spend
  • Implement Conversions API for iOS 14.5+ optimization
  • Track all e-commerce events, not just purchases
  • Monitor data quality and optimize continuously

Need professional help? TagifyPro automatically generates correctly configured Facebook Pixel setups for any e-commerce platform. Get enterprise-level tracking working in minutes, not hours, with our one-click solution.

Get Started with TagifyPro →

About the Author

This guide was written by Marcus Chen, Lead Conversion Tracking Specialist at TagifyPro. With 6+ years managing $10M+ in e-commerce ad spend, Marcus has helped 500+ stores optimize their conversion tracking for maximum ROI.

Marcus's credentials:

  • Google Analytics Certified Professional
  • Facebook Blueprint Certified Marketing Expert
  • 75+ published articles on conversion tracking and attribution
  • Speaker at 15+ digital marketing conferences including SMX and MozCon

Connect with Marcus: LinkedIn | Twitter

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Last updated: June 25, 2025 | Next review: September 2025